Using Social Media when searching for employment, increases the effectiveness of your job search and will open many doors for you in the job market.
Every day there are more recruiting centers, businesses and talent hunters that have adapted to the new digital market and are using social media to search for and contact new talent.
Social Media’s potential as a means of attracting, catching and recruiting potential employees, has transformed itself into an important pillar for human resource departments. Now, thanks to this medium, they are able to obtain valuable and quality information.
“In times of change, those who are learners will inherit the earth, while the knowers will be beautifully equipped for a world that no longer exists”. –Eric Hoffer—
For this reason it is important to adapt yourself to the market and be on the web in order to increase your chances of finding a good job.
Discover 10 ways you can use social media to find a job:
1. Select the social media that you’re interested in
Before we begin, it’s important that you know which networks you are interested in, which you would prefer to be present on and the ones you would like to optimize. It’s not necessary to be on all of them, especially if you don’t know how to use them or don’t have quality information for recruiters. As the saying goes, it’s not the quantity that matters but the quality.
2. Have an online reputation
Being the personal brand names that we are, an online presence makes us much more visible and vulnerable. That’s why it’s important that your different social media profiles contain only useful information filtered by you. Take the time to collect and embellish all the information that makes your profile stand out (diplomas, jobs, topics of interest, associations you’re part of…). This will allow recruiting agents to know more about you and what you’re interested in. Don’t forget to configure your privacy settings for your photos, content and comments for better profile management.
3. Be Different
Nowadays we can be very creative on the web and spread content rapidly. Thanks to blogs, YouTube resume, online CV, and personal web pages, we can now make our mark and showcase our abilities. For example: create a video about yourself, upload it to YouTube on a private account and share the link on all your social media tabs. This will illustrate your independence, mastery of online platforms and interest for new challenges. When choosing between someone with a quality online profile that is complete, versus someone with an incomplete profile; who do you think will be contacted?
4. Find out about new job opportunities
There are many companies that only publish job offers online using social media platforms such as: Twitter, LinkedIn and Facebook. Having your social media and resume prepared beforehand will allow you to find these job offers and apply for them. Or, contact them through their online platform if necessary.
5. Recruiters are looking at your social media profile
Recruiters are also interested in your lifestyle, hobbies, favorite books… These personal elements can be the decisive factor for choosing you as a potential candidate. Being present on social media and having a complete and updated profile will allow the recruiter to know more about you and become interested in your CV sample.
6. Find out about new companies
Thanks to company newsletters and comments made by users, we are able to meet new companies that we didn’t know previously. For example, these days, start-up companies are all over the web and you could be a great candidate for them. Don’t hesitate to send a short message or interact with them via social media if you are interested in working for their company. They are probably waiting for someone with your resume!
7. Create relationships
Having a profile on social media platforms facilitates networking with others to build a professional network. For example, one of your contacts could be looking for someone like you on LinkedIn, and see your Linkedin resume. Don’t hesitate to use your network to promote yourself. Post on your profile page that you are job hunting and ask some of your contacts about the possibility of new job openings. The person you are contacting might not be the one in charge of the company, but they may be able to point you in the right direction.
8. Be Visible
Interact, share opinions, and debate through social media, especially on company social media pages, or discussion forums. This will give your profile greater exposure and demonstrate your abilities. It could attract the interest of a national, or international recruiter willing to offer you a contract without any second thoughts.
9. No Limits
As they say, opportunities are often found where we would least expect them. Being present on social media platforms and using the networks correctly will enable you to get contacted by a recruiter on the other side of the globe with new international job opportunities.
10. Indispensable Element
Social media has become an indispensable job searching tool. It will not only help you promote yourself, but will also make your resume stand out as long as your profile contains quality and filtered information.
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